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Wodonga Council named as finalists

13 Nov, 2019

Wodonga Council's award-winning program Who's It Gonna Hurt has been as a finalist in the 2019 VicHealth Awards

The trailblaxing health promotion campaign has been named as one of five finalists in the category of preventing harm from alcohol.

Who's it Gonna Hurt? was a collaboration between Wodonga Council, Dutch Media and Deakin University.

Wodonga Council recognised the detrimental role alcohol plays in incidents of personal injury, family violence, road trauma, crime and personal health and wellbeing.

In Wodonga, 40.5% of men are at risk of short-term alcohol-related harm each month.

Compared to the rest of Victoria, Wodonga has a much higher incidence of alcohol-related hospitalisation rates, interpersonal/family violence, drink driving, morbidity and mortality.

‘Who’s it gonna hurt?’ aimed to improve the drinking culture among blue collar males aged between 35 to 55 years includes a social media campaign and a workplace program.

The social media campaign takes inspiration from classic Australian beer and alcohol brands; using a distinctive range of drink cans and bottles that promote the negative impacts of drinking.

The campaign will also follow the journey of a local Wodonga man reducing his alcohol intake over a series of months.

The workplace program aims to promote the negative impacts of risky drinking during both working and non-working hours.

Wodonga Council recognises the detrimental role alcohol plays in incidents of personal injury, family violence, road trauma, crime and personal health and wellbeing in Wodonga.

In Wodonga, 40.5% of men in Wodonga are at risk of short-term alcohol-related harm each month.

Compared to the rest of Victoria, Wodonga has a much higher incidence of alcohol-related hospitalisation rates, interpersonal/family violence, drink driving, morbidity and mortality.

In response to these incidences, Wodonga Council applied for and successfully obtained funded from VicHealth to deliver an alcohol culture change project, ‘Who’s it gonna hurt?’. 

The initiative aimed at improving the drinking culture among blue collar males aged between 35 to 55 years includes a social media campaign and a workplace program.

The social media campaign takes inspiration from classic Australian beer and alcohol brands; using a distinctive range of drink cans and bottles that promote the negative impacts of drinking.

The campaign will also follow the journey of a local Wodonga man reducing his alcohol intake over a series of months.

The workplace program aims to promote the negative impacts of risky drinking during both working and non-working hours.

The 2019 VicHealth Award Ceremony will be held on Tuesday, December 3.