City of Wodonga

UV

Social media

Content

Our social media accounts are managed by staff from various teams and the communications team.

We may use some automation tools such as HootSuite to schedule tweets/posts, however, it is an authorised staff member responding to any messages.

If you follow any of our social media sites, you will receive information on:

  • Alerts about new content on our websites including media releases;
  • Alerts to upcoming events;
  • Engagement opportunities;
  • Photographs of staff or councillors out and about in the community; and
  • Emergency information during storms, fires, etc.

Availability

Our staff updates and monitors its social media accounts during office hours - Monday to Friday, 8.30am to 5pm.

At certain times, they may be monitored outside of these hours.

Twitter, Facebook, Flickr and YouTube may occasionally be unavailable and we accept no responsibility for lack of service.


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Moderation

We welcome the use of our social media accounts as a place for the public to ask questions and engage in discussion.

However, we expect all contributors to be respectful. Comments which include inappropriate language or personal abuse will be removed.

All of our social media accounts have the highest profanity blocker.

People may be blocked or unfollowed if they continue to disrespect these simple rules.

We retain the right to determine which comments violate our comments policy at our discretion.

We also reserve the right to remove violations.


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Social Media Directive

We recognise that social media provides new opportunities for dynamic and interactive two-way communications which can complement existing communication and further improve information, access and delivery of key services.

Our staff, councillors, contractors and volunteers adhere to the organisation’s Social Media Directive, which provides understanding and guidance for the appropriate use of social media platforms and tools by staff and councillors for the purpose of conducting council business.

The directive outlines requirements for compliance with confidentiality, governance, legal, privacy and regulatory parameters when using social media to conduct council business.

It aims to:

  • Inform appropriate use of social media tools for Wodonga Council;
  • Promote effective and productive community engagement through social media;
  • Minimise miscommunication or mischievous communications; and
  • Help Wodonga Council manage the inherent challenges of speed and immediacy.

The directive applies to those digital spaces where people may comment, contribute, create, forward, post, upload and share content including:

  • Blogs;
  • Bulletin boards;
  • Citizen journalism and news sites;
  • Forums and discussion boards;
  • Instant messaging facilities;
  • Microblogging sites (for example, Twitter);
  • Online encyclopaedias (for example, Wikipedia);
  • Podcasts;
  • Social networking sites (for example, Facebook, MySpace, Bebo, Friendster, LinkedIn);
  • Video and photo sharing sites (for example, Flickr, YouTube);
  • Video podcasts;
  • Wikis; and
  • Any other websites that allow individuals to use simple publishing tools or new technologies emerging from the digital environment.

The directive does not cover personal use of social media for individuals, however, our Information Technology Policy and the Staff Code of Conduct provide guidance.


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Twitter

We welcome feedback and ideas from all our followers, and endeavor to join the conversation where possible.

While we aim to respond to any questions within 24 hours (excluding weekends); we may not be able to always meet this target.

Some individual messages may not warrant a response from us and will not be replied to.

We read all @replies and direct messages and ensure that any relevant feedback or information is passed on to the relevant council teams.


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Facebook

Facebook users can now ‘Like’ one or all of our Facebook pages for specialised updates. Occasional updates relevant to more than one page will be shared across different pages.

View other ways to contact us or report a problem/request a service. 


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YouTube

Video clips will be uploaded to the appropriate channel and shared via other other social media accounts.

Most clips will be no longer than three minutes to five minutes


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Instagram

We use our Instagram account to share photographs with the community and visitors to the city.

Permission is sought by those who are identifiable in the images placed on this social media channel.

  • @wodongacouncil

Permission to re-use these photographs must be sought by us as we own the copyright to the images, or have been given permission by the copyright owner to upload them.

Please email info@wodonga.vic.gov.au for permission for one-off use and the original file.


 

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Last updated: 04/04/2014